Shana Ogg is an award-winning executive marketer with an established, multidisciplinary background in digital and partner marketing. She specializes in directing strategic and thoughtful campaigns that drive growth for her clients.
Expertise
Marketing Strategy
Partnership Acquisition & Management
Brand Strategy
Account Based Marketing (ABM)
Inbound & Outbound Content
Digital Optimization
Budget Management
Skills
Project Management
Asana, Basecamp, Monday
Microsoft Office
Word, Excel, PowerPoint, Outlook
Email Marketing
Mailchimp, Pardot, Constant Contact, Emma
Additional Software
Drift, Unbounce, Planoly, Tailwind, Canva, Zoom, Google Analytics, Pathfactory
SMMS
Social Studio, Sprout Social, Adobe Social, Hootsuite
CMS
Shopify, Wordpress, MODX, Squarespace
CRM
Salesforce, HubSpot, Seismic
Experience
Senior Operations Manager, Partner — project44 (formerly Convey), Global Supply Chain SAAS Platform
CURRENT
Internal promotion post project44 acquisition. Built and optimized Last Mile partner ecosystem operational workflows within the first 60 days of position.
Exceeded H1 pipeline goals within 60 days through newly implemented operational workflows and campaign strategy.
Developed and managed strategic internal cross-team initiatives and projects for 30+ channel partners, to optimize for scalability and accelerate growth of Last Mile channel business.
Created and implemented annual marketing strategy to drive demand generation through executing joint partner marketing activities such as live events, industry digital roundtables, webinars, client outreach, digital marketing, and content creation and syndication.
Managed migration of Convey’s systems (Salesforce, SharePoint, Seismic, Monday.com) and brand assets to support project44’s global partner business across partner and enterprise sales, marketing, client services, and product.
Established reporting structure and forecast targets in Salesforce to measure ROI and effectiveness of partner programs and investments.
Marketing Campaign Manager — project44 (formerly Convey), SAAS Delivery Management Platform
2019 — 2022
Developed and executed full funnel marketing campaigns for critical corporate initiatives, as well as orchestrating a full ABM marketing mix from awareness through consideration and purchase.
Aligned with internal Channel and Partnerships team to drive the optimal mix of marketing activities within 20+ campaigns to achieve corporate objectives, including lead generation, opportunity creation, and marketing-sourced revenue.
Proactively transitioned in-person events into a comprehensive and timely virtual event strategy pre-COVID-19 pandemic, resulting in a $200K forecast allocation and doubling marketing sourced new logos, YOY.
Built financial and results forecasts to predict and optimize marketing $2M spend and measure effectiveness of marketing demand generation programs including content campaigns, paid and earned media.
Marketing Strategy Consultant — Nannie Inez, Retail and e-Commerce
2017 — 2019
Instituted strategic B2C and B2B marketing processes used to determine the future direction and lay plans for 30% YOY growth.
Directed overall annual and quarterly marketing plans and campaign strategies resulting in a 30% YOY increase in e-commerce revenue and in-store initiatives that resulted in an average of 120% YOY increase.
Managed and sourced 8+ external vendors (editor, creative team, web developer) to ensure high-quality execution of campaign deliverables.
Marketing Strategy Consultant — Shelf Studio, CPG Packaging and Brand Design Agency
2017 — 2019
Developed inbound marketing strategies for the creation and distribution of innovative social programming on website, Facebook, and Instagram, and other relevant platforms.
Established KPIs to gauge effectiveness of more than 20+ social media campaigns and identified growth opportunities for engagement and referral traffic resulting in 40% increase in CTRs.
Launched and curated SEO-optimized content Shelf Life blog.
Implemented content optimization strategy recommendations based on performance.
Senior Marketing Manager — 2nd Street District, Retail and Entertainment District Located in Downtown Austin
2015 — 2017
Launched and created digital content strategy to optimize website and social media channels resulting in a 150% increase in website page views, an increase of Instagram followers by 473%, Facebook engagement by 24% and Twitter following to 16K followers.
Served as partner and sponsorship ambassador securing and overseeing the execution of more than 100K of sponsorships and partnerships for district community events. Notable partners include Google, Ballet Austin, ACL Live,
W Austin Hotel, and HEB.Identified and nurtured strategic 20+ community and business relationships. Served as spokesperson for live media at more than 30+ external events.